Wema Bank Plc. has partnered with Asurf TV for the premiere of Hakkunde, an intriguing story of a young graduate through his journey to self-discovery and actualization. The innovative bank which recently launched ALAT, Nigeria’s first fully digital bank, is connected to the Nigerian film industry by a shared set of values including creativity, imagination and innovation.
As a bank interested in fostering innovation in the country, Wema Bank partners with local businesses in different industries, especially in the creative space, to contribute to the economic growth of the country. Earlier in 2017, Wema Bank partnered with Silverbird Film Distribution for the premiere of Smurfs: The Lost Village.
“We are constantly supporting individuals and businesses in the country to ensure they achieve their personal and financial goals; our partnership with Asurf TV is one such,” says Funmilayo Falola, head Brand & Marketing Communications at Wema Bank.
The Nigerian movie industry is a very competitive industry, with financing often a challenge for smaller players. Partnerships with corporate bodies like Wema Bank have in recent times being the lifebuoy of upcoming producers, ensuring that they get an opportunity to tell their stories.
The movie premiere holds Sunday at Genesis Deluxe Cinema in Lagos.
Hakkunde is an intriguing story of a young graduate who battles everything on his journey to self-discovery and actualization. The story is characterized by actions and reactions that defines the everyday Nigerian society, with its ups and downs and with a focus on the life of a job hunting graduate "Akande" who found himself in totality while searching for a job, and a better life. It highlights the merits of steadfastness, humility and self-denial and espouses the gains of harnessing opportunities, delimiting the much-celebrated mediocrity of high handedness, and divulging the demerits of pride, greed and inconsistency.
A long-time unemployed graduate, faced with life's pressures decides to relocate to Kaduna from Lagos when an opportunity presents itself against his sister's wishes. His expectations are, however cut short and Akande must decide to either learn to survive or return to failure.